A website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report by Chitika Insights. In addition, being in the first position on any page of results contributes to more traffic than the second position…
Starting a business can be pretty intense. Although many startups depend heavily on the web, search engine optimisation is often an afterthought. As a consequence, website owners may launch their new site and see very little traffic from searches. Showing up in search results is a free, passive way to connect with potential customers, so…
Many companies spend plenty of time and money on perfecting their website copy, optimising every page for those all-important keywords which will help to drive traffic to their site. The only problem is that those keywords can change on a monthly, or even weekly basis. If you keep an eye on industry trends and do…
Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads,…
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Google Analytics has since revamped its design, giving it not only a cleaner look but also updated data sets. You can now find everything from real-time stats to details about which mobile device your site visitors come from.